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what we do

The rate of change in business and technology these days is head-spinning.  Everywhere you look there are books and articles and conferences about making your company more “innovative” or “agile” or ‘resilient”, and those are all valuable efforts…but at the pace of change we face as we look ahead, words more like “clairvoyant” come to mind.  Using the power of design-led innovation is the best lens we have for seeing into the future as it is evolving.  In their book "Designing for Growth", Jeanne Liedtka and Tim Ogilvie have a simple, yet powerful way of organizing this approach into 4 basic “waves”: What is? What if? What Wows? What Works?  Using these questions to first understand the business intent and users' needs, then explore possibilities, test assumptions, and get feedback, an organization can dramatically increase its ability to win in the market. 


Moving beyond what people think, we look to understand what they do, and why they do it.  We help you gain a multi-faceted, rich understanding of your customers in the context of their

environment.  Giving you a view into motivators and drivers of action, not just the actions themselves.

services offered:

  • Expert Reviews

  • Benchmarking

  • Surveys

  • Remote Interviews

  • Stakeholder Interviews

  • Shadowing

  • Artifact Collection

  • Field Visits

  • Diary Studies

  • Contextual Observation

  • Ethnography



Information gathered about your customers is only as valuable as the the patterns and connections hidden within them.  Using our extensive Analysis & Synthesis tool box, we work with our clients to uncover those connections and insights which can become the seed of true innovation.

services offered:

  • Customer Mapping

  • Analysis Workshops

  • Relationship Diagrams

  • Journey Mapping

  • Affinity Diagrams

  • Symantec Profiles

  • Insight Clustering

  • Data Matrix Analysis

  • Financial Impact Analysis


True innovation springs out of a menu of excellent questions, not excellent solutions. Although we have helped many clients answer questions they came to us with, we believe we add the maximum value when we help our clients work toward identifying the right question to answer instead of trying to find the right answer to their predetermined question.

services offered:

  • Ideation Workshops

  • Co-Creation Sessions

  • Dynamic Value Modeling

  • Opportunity Mapping

  • Concept Storyboarding

  • Solution Diagramming

  • Adjacent Solutions

  • Usability Testing

  • Guided Walk Through

  • Remote Testing

  • Moderated Testing

  • Unmoderated Testing

  • A/B Testing

  • Contextual Testing

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