about us

ACG Design is a lean design research and strategy firm helping clients innovate using Design Thinking and a Human Centered Design process.

With ACG Design, you get a project team specifically tailored to the scope and complexity of your particular business needs. Unlike larger firms who must balance keeping full time resources productive, we can bring together the precise balance of expertise and experience to best address your unique project goals.

founding principal

Alyce Green

Innovation Catalyst

A passionate design thinker with more than 20 years experience advocating for and implementing meaningful user experiences. She is at her best when she is working closely with clients and research teams to breathe life into opportunity spaces. From discovery, to concept development techniques, to quickly iterating possible solutions, she has knowledge and experience in every facet of the human-centered design process. Alyce holds a B.A. in Design from UCLA, several professional certifications and was a "Leading by Design Fellow" at California College of the Arts in 2013.

close collaborators

Zarla Ludin

Strategic Qualitative Researcher

An applied anthropologist with a natural approach to noticing unspoken behaviors, and influencers in any setting. Zarla has extensive experience crafting human-centered studies and leading strategic research efforts. She partners with design agencies and businesses to organize creative teams, and to articulate people’s untold stories. Prior to her current independent consulting work she was Director of Insights at Motivate Design and a Senior Researcher at Essential. Zarla holds a B.A. in Anthropology from the University of Colorado at Boulder and an M.S. in Human Factors in Information Design from Bentley University.

Tony Brinton

Creative Director

Founder, Brinton Design

A strategic design leader with 20 years experience in brand strategy & development, creative direction, design thinking and design management. He is passionate about art & design, story telling and humanizing technology. Tony works at the intersection of business, design and technology to help transform companies into design-driven organizations so they can have a true impact on their customers’ quality of living. Tony holds a B.F.A. from San Francisco State University, was an Adjunct Professor at Parsons, the New School for Design and is a recipient of the Breakthrough Award for Most Intrusive Creative - The Phelps Group

Angela Hedges

Project Manager Extraordinaire

A driven product manager with over 15 years of experience delivering effective solutions for high-tech corporations. Adept at identifying opportunities and simplifying procedures, she understands how to keep a team motivated and on track. Angela’s highly skilled at bridging the gap between technical challenges, customer desires and marketing goals. She maintains a sharp focus on client needs, end-user motivations, the process and the schedule, result in meaningful and outstanding results. Angela holds a B. A., with Magna Cum Laude honors, in Communications from Santa Clara University.

notable studio collaborations